Executive Summary
DeLeon & Stang is a well-established CPA firm in Frederick, MD with a structurally solid website — schema and Open Graph markup on all 99 crawled pages, a healthy 589-URL sitemap, and no redirect chains. The foundation is sound. Surface-level on-page SEO has real room to move: 554 images missing alt text (71% of all images), 901 external links without nofollow, 29 titles running over 60 characters, and 24 pages with multiple H1 tags.
The Frederick County keyword landscape is narrow but honest. Hyper-local demand on the Core 3 is real — 260 SV/mo across "cpa frederick md" (140), "tax preparation frederick md" (90), and "accounting firm frederick md" (30). Semi-local and general-tier sibling queries add depth (combined PPC-equivalent ceiling ~$9K/mo; conservative Core-3 floor ~$3,900/mo). The biggest single lever is combining the alt-text cleanup with an organic push on those three Core-3 keywords — both are this-quarter moves, not campaigns.
See Site Health for the fix list, Keyword Landscape for the per-page keyword map, Competitive Landscape for the authority + velocity benchmark against Lombardo Ayers, KatzAbosch, and CST CPA, and Next Steps for this-week actions.
Site Health
Crawl: 2026-04-16 · 99 of 589 sitemap URLs · Platform: Squarespace · Schema coverage: 99/99 · OG tag coverage: 99/99
On-page findings
| Finding | Count | Impact |
|---|---|---|
| Titles over 60 characters | 29 | SERP truncation |
| Titles under 30 characters | 15 | Under-utilized real estate |
| Duplicate titles | 6 | Cannibalization risk (6 titles shared across 13 pages) |
| Missing meta description | 0 | Clean |
| Meta description under 70 chars | 7 | Thin snippet |
| Missing H1 | 1 | Accessibility + SEO |
| Multiple H1 tags on one page | 24 | Signal dilution |
| Total images | 776 | — |
| Images missing alt text | 554 (71%) | Accessibility + image SEO loss |
| External links without nofollow | 901 | Link-equity leak |
| Broken links (4xx/5xx) | 9 | UX + crawl waste |
| Redirect chains | 0 | Clean |
Detailed breakdown — fix guide
Each expandable block below lists the specific pages (or broken URLs) affected by each finding, capped at the first 50 per category. This is the fix-guide view — use these to prioritize and execute the work. Full crawl data available on request.
Titles over 60 characters 29 pages · click to expand
| Page | Current title | Length |
|---|---|---|
| /insights/self-employed-tax-mistakes-to-avoid/ | 7 Self-Employed Tax Mistakes That Cost Business Owners Thousands — DeLeon & Stang | 81 |
| /insights/cash-flow/ | How Cash Flow and Tax Strategy Work Together — DeLeon & Stang | 62 |
| /firm-news/new-tax-manager/ | DeLeon & Stang Announces New Tax Manager, Cindy Ash — DeLeon & Stang | 68 |
| /insights/audit-summer-spending/ | Summer Spending Check: Why Your Budget Needs a Mid-Year Reset — DeLeon & Stang | 79 |
| /insights/worker-classification/ | Classifying Employees Vs. Contractors: Why it Matters — DeLeon & Stang | 70 |
| /insights/md-529-updates/ | Rolling Over MD 529s to Roth IRAs: A Breakdown of the Latest Updates — DeLeon & Stang | 85 |
| /insights/youth-savings-account/ | What You Need to Know About a Youth Savings Account — DeLeon & Stang | 68 |
| /insights/new-llc-reporting-2024/ | A Breakdown of the New Beneficial Ownership Reporting Requirements for LLCs — DeLeon & Stang | 92 |
| /firm-news/intern-celebration-promotion/ | DeLeon & Stang Celebrates Incoming Fall Interns & Intern Promotion — DeLeon & Stang | 83 |
| /insights/wyntk-marylandsaves/ | What Businesses Need to Know About Maryland Saves — DeLeon & Stang | 66 |
| /insights/solar-tax-credit-extension/ | Solar Energy Tax Credits Extended & Increased — DeLeon & Stang | 62 |
| /insights/nonprofit-internal-control/ | What Are Some Practical Steps a Nonprofit Can Take to Improve Their Internal Control? — DeLeon & Stang | 102 |
| /insights/business-ye-planning-checklist/ | Business Year-End Planning Checklist: 5 Essential Steps for 2025 — DeLeon & Stang | 81 |
| /insights/alternative-lending/ | Alternative Lending Explained: Flexible Loan Options for Individuals — DeLeon & Stang | 85 |
| /insights/2025-business-tax-deadlines/ | What Are the Deadlines for My 2025 Business Taxes? — DeLeon & Stang | 67 |
| /insights/succession-planning-how-to-ask-a-parent-to-step-down-from-leading-the-family-business/ | Succession Planning: How to Ask a Parent to Step Down from Leading the Family Business — DeLeon & Stang | 103 |
| /insights/secure-20-act/ | The Secure 2.0 Act & What it Means for Retirement Accounts — DeLeon & Stang | 75 |
| /insights/small-business-spending-guide/ | Small Business Budget Guide: The Key to Successful Year-End Planning — DeLeon & Stang | 85 |
| /insights/worst-tax-scams-circulating-this-tax-season/ | Tax Scams: The Worst Ones Circulating Now & How to Spot Them — DeLeon & Stang | 77 |
| /government-contractors/ | CPA & Assurance Services for GovCon | DeLeon & Stang | DeLeon & Stang | 69 |
| /insights/secure-20-catch-up-contributions/ | What You Need to Know About the New SECURE 2.0 Act Rules for High Earners — DeLeon & Stang | 90 |
| /insights/car-purchase-tax-break/ | Which Cars Are Eligible for Clean Energy Tax Credits? — DeLeon & Stang | 70 |
| /insights/build-back-better-plan-businesses/ | How the Build Back Better Plan Could Affect Businesses if Signed into Law — DeLeon & Stang | 90 |
| /insights/uniform-guidance-updates/ | Effective October 1, 2024: OMB’s Revised Uniform Guidance — DeLeon & Stang | 74 |
| /insights/how-to-classify-workers/ | How to Classify Workers: The Difference Between an Employee and an Independent Contractor — DeLeon & Stang | 106 |
| /insights/individual-year-end-checklist/ | Year-End Financial Planning Checklist for Individuals | 2025 Guide — DeLeon & Stang | 83 |
| /insights/va-military-tax-benefits/ | Tax Benefits for Active & Retired Military in Virginia — DeLeon & Stang | 71 |
| /insights/maryland-saves/ | MarylandSaves Explained: A Small Business Owner’s Guide to Retirement Savings — DeLeon & Stang | 94 |
| /insights/working-remotely-from-out-of-state-can-be-taxing/ | Working Remotely From “Out of State” Can Be Taxing — DeLeon & Stang | 67 |
Titles under 30 characters 15 pages · click to expand
| Page | Current title | Length |
|---|---|---|
| /acceptable-use/ | ACCEPTABLE USE | 14 |
| /cart/ | DeLeon & Stang | 14 |
| /disclaimer/ | DISCLAIMER | 10 |
| /contact/ | Contact Us | DeLeon & Stang | 27 |
| /privacy-policy/ | PRIVACY POLICY | 14 |
| /about-DeLeonandStang/ | About Us | 8 |
| /client-login/ | Client Access Portal | 20 |
| /resources/ | Resources | DeLeon & Stang | 26 |
| /about/ | About Us | 8 |
| /team/ | Team | 4 |
| /firm-profile/ | Firm Profile | DeLeon & Stang | 29 |
| /cookie-policy/ | COOKIE POLICY | 13 |
| /insights/ | Insights | DeLeon & Stang | 25 |
| /careers/ | Careers | DeLeon & Stang | 24 |
| /locations/ | Locations | DeLeon & Stang | 26 |
Duplicate titles 6 titles shared across 13 pages · click to expand
| Duplicated title | Pages using this title | Count |
|---|---|---|
| "DeLeon & Stang | Advisory, Assurance, and Tax Services" | / /home/ | 2 |
| "Strategic Management Consulting Services | DeLeon & Stang" | /consulting-services/ /consulting-overview/ /mega-services/ | 3 |
| "Business Advisors for Small Businesses | DeLeon & Stang" | /growing-businesses/ /mega-markets/ | 2 |
| "Insights — Insights | DeLeon & Stang" | /insights/category/Insights/ /insights/tag/Insights/ | 2 |
| "Strategic Tax Advisory Services | DeLeon & Stang" | /tax/ /tax-overview/ | 2 |
| "About Us" | /about-DeLeonandStang/ /about/ | 2 |
Meta descriptions under 70 characters 7 pages · click to expand
| Page | Current description | Length |
|---|---|---|
| /privacy-policy/ | Read to learn more about DeLeon & Stang’s privacy policy. | 57 |
| /resources/ | Tools and guides for working with us. | 37 |
| /team/ | Meet the experienced, talented team at DeLeon & Stang. | 54 |
| /insights/2025-business-tax-deadlines/ | Here are the important deadlines for your 2025 business taxes. | 63 |
| /team/angela-miles/ | Audit Supervisor | 16 |
| /insights/5-tax-planning-tips-for-retirees/ | This article provides five tax-planning tips for retirees. | 58 |
| /team/cristina-delatorre/ | Staff Accountant | 17 |
Pages missing H1 1 pages · click to expand
| Page |
|---|
| /cart/ |
Pages with multiple H1 tags 24 pages · click to expand
| Page | H1 tags on page | Count |
|---|---|---|
| /insights/tag/Cash+Flow/ | We See Things Differently How Cash Flow and Tax Strategy Work Together | 2 |
| /insights/category/Insights/ | We See Things Differently Self-Employed Tax Mistakes That Cost You Money (And How to Fix Them) Year-End Financial Planning Checklist for Individuals MarylandSaves: What Business Owners Need to Know Audit Your Summer Spending: Set Yourself Up for A Strong Fall Exploring Alternative Lending – Beyond Traditional Bank Loans What You Need to Know About a Youth Savings Account What You Need to Know About Beneficial Ownership Reporting Requirements + 11 more H1 tags | 19 |
| /insights/tag/Summer+Spending/ | We See Things Differently Audit Your Summer Spending: Set Yourself Up for A Strong Fall | 2 |
| /firm-news/tag/internal+growth/ | FIRM NEWS DeLeon & Stang Welcomes Cindy Ash to the Team DeLeon & Stang Welcomes Seven New Interns to the Team From Internships to Full-Time Careers: DeLeon & Stang Welcomes Two New Professionals | 4 |
| /insights/category/Resources/ | We See Things Differently How Cash Flow and Tax Strategy Work Together What Are Some Practical Steps a Nonprofit Can Take to Improve Their Internal Control? What Are the Deadlines For My 2025 Taxes? What Are the Deadlines for My 2025 Business Taxes? Looking Ahead: Key 2026 Tax & Financial Trends to Watch Business Year-End Planning Checklist: 5 Essential Steps Year-End Financial Planning Checklist for Individuals + 5 more H1 tags | 13 |
| /insights/tag/Tax/ | We See Things Differently Self-Employed Tax Mistakes That Cost You Money (And How to Fix Them) What Are the Deadlines For My 2025 Taxes? What Are the Deadlines for My 2025 Business Taxes? Business Year-End Planning Checklist: 5 Essential Steps Individual Tax Prep Checklist When Are Gift & Estate Taxes Due? 5 Ways for Businesses and Individuals to Make Tax-Efficient Investments + 11 more H1 tags | 19 |
| /resources/ | RESOURCES Using Compliancely How to Pay Your DeLeon & Stang Invoice Using TaxCaddy to Work with Us Using SafeSend to Work with Us DeLeon & Stang Form 8655, Reporting Agent Authorization | 6 |
| /insights/tag/Individuals/ | We See Things Differently What Are the Deadlines For My 2025 Taxes? Year-End Financial Planning Checklist for Individuals New Retirement Rules for High Earners: What You Need to Know About the SECURE 2.0 Act Audit Your Summer Spending: Set Yourself Up for A Strong Fall Maryland Tax Law Changes Now in Effect: What Individual Taxpayers Need to Know What You Need to Know About Filing a Tax Extension Extended & Increased: A Breakdown of the Latest Changes to Solar Energy Tax Credits + 4 more H1 tags | 12 |
| /insights/tag/Small+Business/ | We See Things Differently Business Year-End Planning Checklist: 5 Essential Steps What Businesses Should Plan for in 2025: Changing Inflation, Interest Rates, and Tax Policies 5 Ways for Businesses and Individuals to Make Tax-Efficient Investments Small Business Budget Guide: The Key to Successful Year-End Planning Tax Credits vs Tax Deductions: What’s the Difference? What Businesses Should Plan for in 2024: How to Navigate the Current Economic Landscape of Inflation What Businesses Need to Know About the MarylandSaves Program + 5 more H1 tags | 13 |
| /insights/tag/Insights/ | We See Things Differently How Cash Flow and Tax Strategy Work Together MarylandSaves: What Business Owners Need to Know New Retirement Rules for High Earners: What You Need to Know About the SECURE 2.0 Act Audit Your Summer Spending: Set Yourself Up for A Strong Fall Maryland Tax Law Changes Now in Effect: What Individual Taxpayers Need to Know Which Car Purchase Can I Get a Tax Break For? The IRS Announces 2022 Retirement Contribution Limits + 4 more H1 tags | 12 |
| /team/ | A Highly Experienced Team with Diverse Backgrounds and Talents. Addie Blickenstaff, CPA Alex Myers Allyson Thomas, CPA Alondra Burgos Andrew Gardiner Angela Miles, CPA Angie Sfrisi + 13 more H1 tags | 21 |
| /insights/tag/Small+Businesses/ | We See Things Differently Business Year-End Planning Checklist: 5 Essential Steps What Businesses Need to Know About the MarylandSaves Program The Inflation Reduction Act Signed into Law: How It Affects Taxes for Businesses Rental real estate: Determining if a property is a business or an investment A Cost Segregation Study Is One Way To Boost Cash Flow When can you deduct business-related meals . . . and how much can you deduct? | 7 |
| /insights/tag/2025+Tax+Center/ | We See Things Differently Business Year-End Planning Checklist: 5 Essential Steps Maryland Tax Law Changes Now in Effect: What Individual Taxpayers Need to Know Individual Tax Prep Questionnaire and Organizer Individual Tax Prep Checklist | 5 |
| /insights/tag/non-profit/ | We See Things Differently What Are Some Practical Steps a Nonprofit Can Take to Improve Their Internal Control? How to Ask a Board Member to Resign Understanding Your Responsibilities on the Finance Committee What To Expect During A Financial Audit Will We Ever Get Back to the Old Normal? Who's Responsible for What During the Audit Process? Boards of Directors, Managing Agents, and Audit Is An Audit Required For My Non-Profit Organization? + 4 more H1 tags | 12 |
| /insights/tag/Retirement/ | We See Things Differently MarylandSaves: What Business Owners Need to Know New Retirement Rules for High Earners: What You Need to Know About the SECURE 2.0 Act Things to Consider Before You Meet with a Financial Planner The Secure 2.0 Act and What it Means for Retirement Accounts IRS Increases Retirement Contribution Limits in Response to Inflation New Year’s Resolutions: Don’t Forget to Set Them for Your Business Staying Ahead of the Great Resignation & Retirement: How Business Leaders Can Prepare for the Future + 1 more H1 tags | 9 |
| /insights/tag/Individual/ | We See Things Differently When Are Gift & Estate Taxes Due? Tax Credits vs Tax Deductions: What’s the Difference? Overview of the Latest Cost of Living Updates for 2024 TCJA Tax Benefits Phasing Out: What You Need to Know Two New Bills Propose Tax Changes | 6 |
| /insights/tag/Tax+Center/ | We See Things Differently What Are the Deadlines For My 2025 Taxes? What Are the Deadlines for My 2025 Business Taxes? Looking Ahead: Key 2026 Tax & Financial Trends to Watch Which Car Purchase Can I Get a Tax Break For? Why Tax Planning Is Important | 6 |
| /insights/tag/Tax+Planning/ | We See Things Differently Business Year-End Planning Checklist: 5 Essential Steps Year-End Financial Planning Checklist for Individuals Why Tax Planning Is Important IRS Increases Retirement Contribution Limits in Response to Inflation | 5 |
| /insights/tag/Financial+Planning/ | We See Things Differently Year-End Financial Planning Checklist for Individuals Audit Your Summer Spending: Set Yourself Up for A Strong Fall An Overview of IRS’ Changes to the FY2024 Tax Brackets Things to Consider Before You Meet with a Financial Planner | 5 |
| /insights/build-back-better-plan-businesses/ | How the Build Back Better Plan Could Affect Businesses if Signed into Law What Comes Next? Have Questions? | 3 |
| /insights/tag/small+business/ | We See Things Differently IRS to Raise Mileage Rate for Rest of 2022 How to Ask a Board Member to Resign Preparing for the Sale of Your Growing Business What to Do Before You Decide to Sell Your Small Business The Current Cost Crisis for Small Businesses Can I Write Off My Home Office? The New Lease Accounting Standard: How it May Affect Your Business + 11 more H1 tags | 19 |
| /insights/ | We See Things Differently Self-Employed Tax Mistakes That Cost You Money (And How to Fix Them) How Cash Flow and Tax Strategy Work Together What Are Some Practical Steps a Nonprofit Can Take to Improve Their Internal Control? What Are the Deadlines For My 2025 Taxes? What Are the Deadlines for My 2025 Business Taxes? Looking Ahead: Key 2026 Tax & Financial Trends to Watch Business Year-End Planning Checklist: 5 Essential Steps + 11 more H1 tags | 19 |
| /firm-news/tag/careers/ | FIRM NEWS From Internships to Full-Time Careers: DeLeon & Stang Welcomes Two New Professionals DeLeon & Stang Celebrates Incoming Fall Interns & Intern Promotions | 3 |
| /insights/tag/Business+Planning/ | We See Things Differently What Businesses Should Plan for in 2025: Changing Inflation, Interest Rates, and Tax Policies 5 Ways for Businesses and Individuals to Make Tax-Efficient Investments Small Business Budget Guide: The Key to Successful Year-End Planning What Businesses Should Plan for in 2024: How to Navigate the Current Economic Landscape of Inflation Developing the Next Generation of Leadership Landing the Right Talent: Developing Your Recruiting Strategy How to Ask a Parent to Step Down from Leading the Family Business | 8 |
Pages with images missing alt text 99 pages · 554 images total · click to expand
Showing first 50 pages of 99 (ranked by missing-alt count descending). Sample shows first 5 missing-alt images per page.
External links without nofollow 99 pages · 901 links total · click to expand
| Page | Links without nofollow | Sample links |
|---|---|---|
| /insights/worst-tax-scams-circulating-this-tax-season/ | 21 | Count only — link-level detail not captured in crawl schema for this field |
| /resources/ | 19 | Count only — link-level detail not captured in crawl schema for this field |
| /careers/ | 18 | Count only — link-level detail not captured in crawl schema for this field |
| /firm-news/new-tax-manager/ | 14 | Count only — link-level detail not captured in crawl schema for this field |
| /insights/solar-tax-credit-extension/ | 13 | Count only — link-level detail not captured in crawl schema for this field |
| /insights/car-purchase-tax-break/ | 13 | Count only — link-level detail not captured in crawl schema for this field |
| /insights/wyntk-marylandsaves/ | 12 | Count only — link-level detail not captured in crawl schema for this field |
| /insights/succession-planning-how-to-ask-a-parent-to-step-down-from-leading-the-family-business/ | 12 | Count only — link-level detail not captured in crawl schema for this field |
| /insights/uniform-guidance-updates/ | 12 | Count only — link-level detail not captured in crawl schema for this field |
| /insights/md-529-updates/ | 11 | Count only — link-level detail not captured in crawl schema for this field |
| /client-login/ | 11 | Count only — link-level detail not captured in crawl schema for this field |
| /tax-planning/ | 11 | Count only — link-level detail not captured in crawl schema for this field |
| /insights/maryland-saves/ | 11 | Count only — link-level detail not captured in crawl schema for this field |
| /private-client-taxes/ | 10 | Count only — link-level detail not captured in crawl schema for this field |
| /tax/ | 10 | Count only — link-level detail not captured in crawl schema for this field |
| /insights/youth-savings-account/ | 10 | Count only — link-level detail not captured in crawl schema for this field |
| /insights/new-llc-reporting-2024/ | 10 | Count only — link-level detail not captured in crawl schema for this field |
| /tax-overview/ | 10 | Count only — link-level detail not captured in crawl schema for this field |
| /resources/how-to-pay/ | 10 | Count only — link-level detail not captured in crawl schema for this field |
| /insights/3-common-retirement-mistakes/ | 10 | Count only — link-level detail not captured in crawl schema for this field |
| /insights/secure-20-catch-up-contributions/ | 10 | Count only — link-level detail not captured in crawl schema for this field |
| /insights/how-to-classify-workers/ | 10 | Count only — link-level detail not captured in crawl schema for this field |
| /insights/self-employed-tax-mistakes-to-avoid/ | 9 | Count only — link-level detail not captured in crawl schema for this field |
| /insights/cash-flow/ | 9 | Count only — link-level detail not captured in crawl schema for this field |
| /insights/audit-summer-spending/ | 9 | Count only — link-level detail not captured in crawl schema for this field |
| /firm-news/intern-celebration-promotion/ | 9 | Count only — link-level detail not captured in crawl schema for this field |
| /insights/nonprofit-internal-control/ | 9 | Count only — link-level detail not captured in crawl schema for this field |
| /insights/business-ye-planning-checklist/ | 9 | Count only — link-level detail not captured in crawl schema for this field |
| /insights/alternative-lending/ | 9 | Count only — link-level detail not captured in crawl schema for this field |
| /insights/individual-tax-prep-organizer/ | 9 | Count only — link-level detail not captured in crawl schema for this field |
| /insights/2025-business-tax-deadlines/ | 9 | Count only — link-level detail not captured in crawl schema for this field |
| /insights/secure-20-act/ | 9 | Count only — link-level detail not captured in crawl schema for this field |
| /insights/gift-estate-tax-deadlines/ | 9 | Count only — link-level detail not captured in crawl schema for this field |
| /insights/small-business-spending-guide/ | 9 | Count only — link-level detail not captured in crawl schema for this field |
| /team/angela-miles/ | 9 | Count only — link-level detail not captured in crawl schema for this field |
| /insights/build-back-better-plan-businesses/ | 9 | Count only — link-level detail not captured in crawl schema for this field |
| /team/cristina-delatorre/ | 9 | Count only — link-level detail not captured in crawl schema for this field |
| /insights/individual-year-end-checklist/ | 9 | Count only — link-level detail not captured in crawl schema for this field |
| /insights/va-military-tax-benefits/ | 9 | Count only — link-level detail not captured in crawl schema for this field |
| / | 8 | Count only — link-level detail not captured in crawl schema for this field |
| /home/ | 8 | Count only — link-level detail not captured in crawl schema for this field |
| /assurance/ | 8 | Count only — link-level detail not captured in crawl schema for this field |
| /consulting-services/ | 8 | Count only — link-level detail not captured in crawl schema for this field |
| /acceptable-use/ | 8 | Count only — link-level detail not captured in crawl schema for this field |
| /assurance-risk-advisory/ | 8 | Count only — link-level detail not captured in crawl schema for this field |
| /growing-businesses/ | 8 | Count only — link-level detail not captured in crawl schema for this field |
| /cart/ | 8 | Count only — link-level detail not captured in crawl schema for this field |
| /disclaimer/ | 8 | Count only — link-level detail not captured in crawl schema for this field |
| /trade-associations/ | 8 | Count only — link-level detail not captured in crawl schema for this field |
| /contact/ | 8 | Count only — link-level detail not captured in crawl schema for this field |
Showing first 50 pages of 99 (ranked by link count descending).
Broken links (4xx/5xx responses) 9 found · click to expand
| On page | Broken href | Anchor text | Status |
|---|---|---|---|
| / | https://deleonstang.aiwyn.ai/client-portal | PAY ONLINE | 404 |
| / | https://www.facebook.com/DeLeonStang/ | 400 | |
| /client-login/ | https://deleonstang.aiwyn.ai/client-portal/ | Go to Aiwyn Portal | 404 |
| /resources/ | https://deleonstang.aiwyn.ai/client-portal/login | Pay An Invoice | 404 |
| /insights/solar-tax-credit-extension/ | https://www.energy.gov/eere/solar/homeowners-guide-federal-tax-credit-solar-photovoltaics | extended | 404 |
| /insights/solar-tax-credit-extension/ | https://www.energy.gov/eere/solar/federal-solar-tax-credits-businesses | extended | 404 |
| /insights/solar-tax-credit-extension/ | https://www.energy.gov/eere/solar/federal-solar-tax-credits-businesses#_edn4 | requirements | 404 |
| /insights/worst-tax-scams-circulating-this-tax-season/ | https://www.dol.gov/agencies/eta/UIIDtheft | here | 404 |
| /insights/worst-tax-scams-circulating-this-tax-season/ | https://irs.treasury.gov/oic_pre_qualifier/ | OIC Pre-Qualifier | 503 |
Infrastructure
| Factor | Status | Note |
|---|---|---|
| Sitemap XML | Found | 589 URLs — healthy coverage |
| Robots.txt | Found — AI bots blocked | Blocks GPTBot, ClaudeBot, anthropic-ai, Google-Extended — relevant for AI Overviews visibility (see Next Steps) |
| Canonical tags | 99/99 | Clean |
| HTTPS | Yes | — |
| Schema markup | 99/99 | Squarespace default |
| OpenGraph tags | 99/99 | Squarespace default |
| Redirect chains | None | Clean |
Recommended fix priority
- Alt text on 554 images — Squarespace bulk-edit workflow, highest impact-to-effort ratio
- Consolidate 7 duplicate titles — likely tag/category or Insights archive pages
- Fix 24 multiple-H1 pages — pick one H1 per page, demote the rest to H2
- Trim 29 over-length titles to ≤60 characters
- Audit + fix 9 broken internal links
- Review robots.txt AI-bot blocks — the blocks on GPTBot/ClaudeBot/Google-Extended prevent citation in conversational AI platforms (Gemini chat, ChatGPT, etc.). Current strategic posture: strong Google AI Overviews presence (91 mentions, ahead of all competitors), zero conversational AI presence. If the conversational surface matters, the
robots.txtposture needs revisiting.
PageSpeed Insights — mobile
Source: Google PageSpeed Insights · deleonandstang.com · Mobile form factor · captured 2026-04-17 · Open live PageSpeed report for mobile ↗
| Performance Lab Score | Value | Band |
|---|---|---|
| Performance | 39 | Poor |
| Accessibility | 58 | Poor |
| Best Practices | 100 | Good |
| CrUX Real-User Data (28-day field, mobile) | 75th percentile | Assessment |
|---|---|---|
| Largest Contentful Paint (LCP) | 1.3 s | Good |
| First Contentful Paint (FCP) | 1.3 s | Good |
| Cumulative Layout Shift (CLS) | 0.03 | Good |
| Total Blocking Time (TBT) | 660 ms | Poor (lab) |
| Speed Index | 11.5 s | Poor (lab) |
The lab Performance score of 39 is pulled down by TBT (660 ms) and Speed Index (11.5 s) — both reflect heavy JavaScript on initial load. But real users see Good LCP/FCP/CLS from CrUX 28-day data, indicating caching and CDN softens the first-load penalty. This is the common Squarespace pattern: initial bundle is heavy, but the origin server and CDN cushion it for real visits. Priority fix: reduce unused JS / async-load non-critical Squarespace scripts.
PageSpeed Insights — desktop
Source: Google PageSpeed Insights · deleonandstang.com · Desktop form factor · captured 2026-04-19 · Open live PageSpeed report for desktop ↗
| Performance Lab Score | Value | Band |
|---|---|---|
| Performance | 54 | Needs Improvement |
| Accessibility | 92 | Good |
| Best Practices | 58 | Needs Improvement |
| SEO | 100 | Good |
| CrUX Real-User Data (28-day field, desktop) | 75th percentile | Assessment |
|---|---|---|
| Largest Contentful Paint (LCP) | 1.0 s | Good |
| Interaction to Next Paint (INP) | 35 ms | Good |
| Cumulative Layout Shift (CLS) | 0.04 | Good |
| First Contentful Paint (FCP) | 0.9 s | Good |
| Time to First Byte (TTFB) | 0.4 s | Good |
| Lab Metrics (desktop) | Value | Assessment |
|---|---|---|
| First Contentful Paint (FCP) | 1.0 s | Good |
| Largest Contentful Paint (LCP) | 1.5 s | Good |
| Total Blocking Time (TBT) | 2,510 ms | Poor |
| Cumulative Layout Shift (CLS) | 0.124 | Needs Improvement |
| Speed Index | 2.6 s | Good |
Core Web Vitals PASS on desktop 28-day field data (LCP 1.0s, INP 35ms, CLS 0.04). Real desktop users get a fast-feeling site. The lab Performance score of 54 is dragged down primarily by Total Blocking Time (2,510 ms) — reflects heavy JavaScript execution during the initial page load. Best Practices score of 58 is held down by third-party cookies (3) and deprecated APIs — common Squarespace baseline. SEO at 100 confirms the structural solidity of the site. Priority desktop fix: defer or async-load non-critical Squarespace scripts to drop TBT — same lever as mobile, different magnitude of win.
Keyword Landscape
Source: keyword research submitted Apr 14–17, extracted 2026-04-19 after propagation. Frederick County, MD location filter applied. Keywords below are grouped by the page they should optimize toward — this is how your team implements the research. Phrasing variants (e.g., "cpa frederick md" / "cpa frederick" / "cpa") sit together within each page group, ranked by monthly search volume.
Columns: Intent (I = Informational, C = Commercial, T = Transactional) · SV = monthly searches at the Frederick County filter · Competitor Pressure = number of competitors ranking · CPC = average cost-per-click · PPC Difficulty = competitive difficulty (0–100).
Homepage / firm overview
Recommended primary targets for the brand-anchor page.
| Keyword | Intent | SV / mo | Competitor Pressure | CPC | PPC Difficulty |
|---|---|---|---|---|---|
| cpa frederick md Primary | C | 140 | 2 | $15.40 | 65 |
| cpa | I | 110 | 70 | $20.30 | 27 |
| cpa frederick | T C | 40 | 3 | $15.10 | 68 |
Tax services pages (/tax/ · /tax-planning/ · /business-taxes/)
The highest-volume service line — two variants at 90 SV each. Commercial intent dominates.
| Keyword | Intent | SV / mo | Competitor Pressure | CPC | PPC Difficulty |
|---|---|---|---|---|---|
| tax preparation frederick md Primary | C | 90 | 1 | $19.10 | 83 |
| tax preparation frederick | T C | 90 | 0 | $19.10 | 83 |
| tax preparation | T C | 30 | 68 | $19.10 | 48 |
| tax planning | T | 10 | 86 | $4.20 | 43 |
Assurance / Audit (/assurance/ · /audit/)
Lower absolute volume, but 0 competitor pressure on the hyper-local variant — an underdefended target.
| Keyword | Intent | SV / mo | Competitor Pressure | CPC | PPC Difficulty |
|---|---|---|---|---|---|
| accounting firm frederick md Primary | C | 30 | 0 | $10.80 | 21 |
| accounting firm | T C | 20 | 56 | $10.20 | 29 |
| audit services | T | 10 | 62 | $5.70 | 15 |
| accounting firm frederick | T C | 0 | 4 | — | 0 |
Consulting / Advisory (/consulting-services/ · /exit-strategy/)
Thin keyword demand. These pages support the relationship + referral sales motion, not direct keyword conversion.
| Keyword | Intent | SV / mo | Competitor Pressure | CPC | PPC Difficulty |
|---|---|---|---|---|---|
| business advisory | T | 10 | 72 | — | 79 |
| business valuation | T | 10 | 3 | $8.20 | 43 |
| exit strategy planning | I | 0 | 10 | — | 11 |
Nonprofit (/non-profit/ · /public-charities/ · /trade-associations/)
Only one keyword registers any demand. Nonprofit buyers shop via referrals and state CPA society directories, not Google search.
| Keyword | Intent | SV / mo | Competitor Pressure | CPC | PPC Difficulty |
|---|---|---|---|---|---|
| nonprofit accounting | C I | 10 | 64 | $10.60 | 29 |
| nonprofit cpa | — | 0 | 30 | — | 41 |
Content Gap Opportunities — pages with zero keyword demand
These service pages exist on the site but have essentially no organic search demand at any phrasing specificity. Kept honestly in the table — these pages serve the relationship + referral motion, not organic keyword traffic.
| Page | Keywords tested | Read |
|---|---|---|
| /government-contractors/ | government contractor cpa (0), government contractor accountant (0), government contractor bookkeeping (0) | Off-keyword at every tier. This vertical runs on GSA schedules, LinkedIn, and referrals. |
| /family-businesses/ | family business accountant (0) | Relationship-driven selection — keyword demand doesn't exist even nationally. |
| /consulting-services/exit-strategy/ | exit strategy planning (0) | AI answer engines and referrals rather than search. |
Core 3 at the hyper-local level = the priority. "cpa frederick md" (140 SV) + "tax preparation frederick md" (90 SV) + "accounting firm frederick md" (30 SV) = 260 SV/mo of highest-intent local traffic. Combined with semi-local and general-tier sibling variants, full-ladder PPC-equivalent ceiling is ~$9K/mo; conservative Core-3 floor is ~$3,900/mo avoided PPC spend. Real buyer overlap exists across phrasings — the same person often types the query three different ways.
Commercial intent on the Core 3 means Google returns a mixed SERP (local map pack + 3–5 organic results). Google Business Profile optimization + map-pack ranking matters as much as classic SEO for these queries. GBP is a logical next engagement.
Specialty verticals are off-keyword. Government contractors, family businesses, exit strategy, nonprofit — these return 0 SV at every phrasing specificity. That's not a local-SEO problem, it's an off-keyword demand pattern. These buyers find CPAs through referrals, LinkedIn, industry directories, and increasingly AI answer engines (ChatGPT, Perplexity, Gemini). The content + authority + AI-visibility program is a separate engagement from classic SEO.
Competitive Landscape
Source: competitive landscape pulled 2026-04-17 across 4 domains via third-party SEO authority data.
Domain metrics comparison
Top rows follow the standard industry comparison layout. The Authority + AI Signals block below extends beyond standard authority benchmarks to include AI visibility, trust/citation flow, and spam signals.
| Factor | DeLeon & Stang | Lombardo Ayers | KatzAbosch | CST CPA |
|---|---|---|---|---|
| Indexed Pages | 518 | 36 | 431 | 230 |
| Indexed Pages Last 30 Days | 1 | 0 | 7 | 1 |
| Domain Rating | 16 | 8 | 20 | 23 |
| Total Monthly Traffic | 1,500 | 214 | 1,900 | 797 |
| Ref Domains | 768 | 214 | 539 | 558 |
| Total Backlinks | 3,018 | 670 | 3,400 | 2,200 |
| Backlinks Last 30 Days | Data scraping. Will be updated April 23, 2026. | |||
| Organic Keywords | 3,000 | 327 | 2,400 | 1,200 |
| Domain Authority | 27 | 11 | 30 | 27 |
| Authority + AI Signals — beyond the standard benchmark | ||||
| AI Overviews (count) | 91 | 3 | 66 | 22 |
| Trust Flow | 23 | 14 | 25 | 9 |
| Citation Flow | 21 | 24 | 49 | 18 |
| Spam Score | 60 | 1 | 1 | 1 |
| Brand Signal | 40 | 29.87 | 35.68 | 35.55 |
| URL PageRank | 8 | 4 | 4 | 14 |
| Organic Traffic Value | $1,100 | $742 | $6,400 | $1,600 |
LLM Visibility — covered in the separate table below (6 conversational AI platforms).
Content scope: DeLeon leads the group on total indexed pages (518 vs KatzAbosch 431, CST 230, Lombardo 36). The page-count story is a strength, not a gap.
Content momentum: KatzAbosch shipped 7 pages in the last 30 days; DeLeon shipped 1. That's the actionable gap — not total count but publishing velocity. A consistent 2–4 pages/month on tax-topic content would materially close the ranking momentum.
Traffic benchmark: DeLeon 1,500 monthly organic vs KatzAbosch 1,900 — within striking distance. Despite KatzAbosch's higher DR (20 vs 16), DeLeon is competitive on traffic. This confirms the content foundation is working.
DeLeon & Stang's Spam Score of 60 is elevated vs. competitors' 1. This is driven by blog-spam PBN backlinks (syngrit.blogspot.com, rqclima.blogspot.com, similar) identified in the backlink profile. These are nofollow but still count against the trust profile. Recommended fix: file a Google disavow file. Low-effort SEO hygiene.
LLM Visibility (Brand Insights baseline tier)
| Platform | DeLeon & Stang | Lombardo Ayers | KatzAbosch | CST CPA |
|---|---|---|---|---|
| Gemini | 0 topics | 2 / 40% | 0 / 0% | 2 / 40% |
| ChatGPT | 0 / 0% | 0 / 0% | 0 / 0% | 1 / 20% |
| Perplexity | 0 / 0% | 1 / 20% | 0 / 0% | 2 / 40% |
| Grok | 0 / 0% | 2 / 40% | 1 / 20% | 3 / 60% |
| Copilot | 0 / 0% | 0 / 0% | 0 / 0% | 1 / 20% |
| Google AI Mode | 0 / 0% | 3 / 60% | 1 / 20% | 2 / 40% |
DeLeon & Stang has zero brand visibility across all 6 conversational AI platforms (Gemini, ChatGPT, Perplexity, Grok, Copilot, Google AI Mode). All 3 competitors have at least partial conversational-AI visibility.
However, DeLeon & Stang leads the group on Google AI Overviews (91 mentions) — above KatzAbosch (66) and CST (22). AI Overviews is a Google SERP feature; conversational AI is a different surface. The two can diverge.
The pattern: DeLeon & Stang's robots.txt blocks AI training bots (GPTBot, ClaudeBot, anthropic-ai, Google-Extended). Those blocks prevent Gemini's chat, ChatGPT, and other conversational platforms from citing the site for brand-match queries — hence 0 across all 6. But Google AI Overviews uses Google's standard crawler path (not Google-Extended), which is why DeLeon & Stang still scores 91 there. This is a strategic posture, not an oversight. The tradeoff: strong Google SERP AI presence, zero direct chatbot citation. A deeper AIO engagement could quantify what reopening the conversational surface would be worth.
Next Steps
This week — in-house fixes
- Bulk-update 554 image alt tags via Squarespace's bulk workflow. Highest impact-to-effort ratio in this report. 2–3 hours of work; moves accessibility and image SEO simultaneously.
- Consolidate 7 duplicate page titles and demote secondary H1 tags to H2 on the 24 flagged pages. Both fire on-page signal hygiene without external tools.
- File a Google disavow for the ~10 blog-spam backlinks driving Spam Score to 60. One-time submission via Google Search Console; risk profile drops immediately.
The data in this report points at three larger conversations: pushing the Core 3 ("cpa / tax preparation / accounting firm frederick md") to page 1 organically, a targeted backlink-quality program to close the DR gap to KatzAbosch, and the strategic call on opening or keeping the AI-bot blocks in robots.txt. Each of those is an engagement conversation — happy to walk through what the scope would look like.
Methodology notes
- City-phrased keywords ("frederick md") with a Frederick County, MD geographic filter. County names are never searched directly; city names are. This is the correct methodology for local SEO research.
- US-wide data was not used — it inflates expectations and breaks client trust.
- All 4 domains were pulled through an authority-data lookup that avoids the caching issues of managed-project views, so backlink counts reflect what public-facing audit tools would also see.
- Any metric that returned null, zero-as-artifact, or was unavailable at extraction time is flagged INCOMPLETE or No-Data-Returned rather than presented as fact.
- Revised 2026-04-20: keyword landscape reorganized by target page for direct implementation. Competitive Landscape updated with scope + 30-day velocity rows. Executive Summary and Next Steps tuned for clarity.