Research Reports for HighRock

Full-site cycle 1 manual on-page deliverable for HighRock's own site (Drupal — outside OTTO's auto-deploy scope). 27 pages of deploy-ready recommendations: homepage + /services + /work + /about + 8 service sub-pages (strategic marketing, creative, web development, training & development, 3D/VR, digital marketing, SEO, video production) + 12 featured case studies (the set HighRock features on its own homepage) + 3 site infrastructure pages (/insights, /contact, /careers). Plus 3 new real-estate vertical landing-page templates the dev team can build directly to claim Mid-Atlantic real-estate whitespace without narrowing the homepage brand. 26-payload JSON-LD schema bundle: Organization · ProfessionalService with corrected OfferCatalog · per-sub-service Service schemas (8) · per-case-study CreativeWork schemas (12) · CollectionPage / AboutPage / ContactPage / BreadcrumbList. Drupal Metatag module foundation already deployed; cycle 1 closes the Twitter Card config gap and adds the Schema.org Metatag submodule install. Address populated (20140 Scholar Drive, Hagerstown MD); social profiles populated (Instagram, Facebook, YouTube, LinkedIn). Recommended option: 30-min Apollo–HR-dev sync to walk Schema.org Metatag setup; ongoing cycles ship draft-only.

Follow-on to the April 17 SEO research. 11 deploy-ready on-page drafts spanning title rewrite, meta description, H1, Open Graph + Twitter Card tags, image alt-text plan, and a 3-payload JSON-LD schema bundle (Organization · SoftwareApplication · FAQPage). Implementation via Harmony's existing MetaSync 2.6.4 plugin. Two items tagged pending Harmony confirmation (street address + business-name vs Mi Corp parent question); both isolated so the rest of the bundle deploys clean either way.

Commercial general contractor. SEO research structured around Morgan-Keller's actual page hierarchy — keywords nested per existing page (homepage / service categories / specialty verticals) with intent tagging, search volume, and ranking position per phrase. The keyword set is grouped by where it should land on the site so the dev team can implement page-by-page. 5 specialty verticals (flex / healthcare / medical-office / office-buildout / school) confirmed thin across the audit — off-keyword markets that don't justify dedicated landing pages. Morgan-Keller is the only domain in the competitive set with active LLM visibility (Gemini, Grok, Google AI Mode), strongest Brand Signal (52) and Trust Flow (37). Three template-level fixes are this-week wins: broken homepage <title> ("| Morgan Keller"), empty H1, zero structured data sitewide. Custom JSON-LD schema package included as bonus.

Local CPA firm. 3-tier phrasing ladder at the Frederick County filter: hyper-local Core-3 at 260 SV/mo (floor ~$3.9K/mo PPC-equivalent), full-ladder ceiling ~$9K/mo with realistic value between. 554 images missing alt text = highest-leverage quick win. Leads competitors on Google AI Overviews (91) while blocking conversational AI bots in robots.txt — strategic posture worth revisiting. Specialty verticals (govt contractor / nonprofit / exit strategy) confirmed thin at every tier — off-keyword market, not a local-SEO problem.

National EHR/billing SaaS. 3-tier ladder produces a clean 250 → 10 → 0 staircase (general-tier / semi-local "baltimore" / hyper-local "baltimore md", Baltimore County filter) — definitive evidence that EHR/billing/RCM buyers don't geo-qualify. The $297 AIO Research upsell is the right next step. Indexation gap persists: ~34 Google-indexed pages vs 3,960–79,200 for peers.